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Advertising Films

by Generation Lossless

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maryis
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maryis a dream-like journey that begins on the floor of a dark room, staring into the flickering glow of a crt tv, feeling the weight of a world nearing it’s last moments. throughout the next hour, you travel through mountains, clouds, old childhood homes. you encounter fear and self-doubt, glimpses of hope, newfound understanding, and moments you forgot existed. the journey ends with waves crashing softly on the shore, in a peaceful kind of way that feels brand new. and you slowly drift into sleep. Favorite track: PDM.
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    We've discovered lost artifacts containing an out of fashion language, known only as "Advertising Films"


    All CD casing art done by Leonardo Guerrero!

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1.
[Disgruntled Anchor] パンデミックの初めから25年間になります。 今夜、亡くなった人を想い、生きて続いている人のために弔います 爆弾が落ちてくれれば こんな虚しい建物は残ってないだろう あー…ったく 今夜、空の東南の角でやっている、私たちの素晴らしい遠征を見ながら手を振ってください 以上、今日の放送は終わりにします、おやすみなさい It's been 25 years since the pandemic began. Tonight we honor those lost, and grieve for those who survived. If only the bombs fell, then we wouldn't be left with these empty buildings. (Ah.. ah... Good grief) Wave at our brave expedition tonight in the southeast corner of the sky. This concludes tonight's broadcast
2.
偽水路 03:36
Emily, why aren’t you looking at me? Shadows and husks need assurance, you see That look you gave me, it stings like a bee… Left me alone and crumbled to debris Just needed someone to tell me I’m fine Can’t let the cracks show I’m from this bloodline Gasping for air above shadowy brine Needed a rope when I wanted to die 楽がない、形もない偽物 知らない水路に見惚れる 祝福してくれる、神様の恋のギフトが 鏡から打たれる、視覚がみなぎった (I’m an imposter without form or delight) (Gaze into the channel and can’t recognize) (Love of a gift from my God sent on high) (Shoots from the mirror and fills me with sight)
3.
X68000 CM 02:12
[???] アップロードとダウンロード六万八千回されました どうやって自分を忘れていないと気になる? 自分の似合ってるシェルがあればできます! 輪郭の束縛を捨てたら、 あなたも <GENERATION LOSSLESS> になれますよ! I have been uploaded and downloaded sixty-eight thousand times “How have I kept my personality”, you ask? You just need the right shell! You too can be Generation Lossless, If only you tear off your shackles and outlines…
4.
Mou Nakanai 02:08
5.
6.
Colossians 02:01
7.
[Gloss Meridian Elder] グロスマウンターンに行ったことがあります? とても癒されるところなんです 我らは魂を上げて 金でキズと穴の直しをします 金継ぎということなんです 段々固くなり、段々盛り込み 皮からストレス離れていく できた瞬間のお茶のじょうきのような… Have you been to the Gloss Mountains? It is there you can be healed… We will lift you up, Seal the cracks and holes of your spirit with gold. They call it ‘Kintsugi’ As each crevice fills and hardens, Feel the stress pour off of your skin Like steam off of a fresh pot of tea…
8.
Heat 02:35
9.
10.
HITODAMA CM 01:49
11.
#25 02:35
12.
MINOLTA CM 02:15
[Cherished Aberrant] 胸の中で深い重さを感じる 救いたいけど、俺じゃ足りないかも 君を助けようとしたのに//寧ろ痛めたんだろうが 自分のミノルタで捕まえる その笑顔覚るため 愛してる I feel a dense weight inside of my chest. I want to help you, but I’m afraid I’m not enough. Have I done more harm than good? I’ll capture you with my 『Minolta』, to remember that smile. I love you.
13.
14.
LOTTERY CM 01:11
[Inner Child] 親ガチャを勝ちました 母と父に愛されていました タイムガチャを勝ちました 音楽、幸せ、恋の経験あったが 核ガチャ勝つかな? 成長するのをかり込んでるジジイに奪われるかな 死が恐ろしい化け物になった ちゃんと長く生きてきた人が時間経つと綺麗な死を楽しめるだろうが 人、地球、神様に謝ろうとします もう逃げません I've won the oyagacha Mother and father love me dearly I've won the taimugacha I've experienced music and joy and love, but Now, I wonder, will I win kakugacha? Will those old pickled men take the right to grow old from me? Death for me now is a horrifying monster. I know with time, one may have lived fully, and await Death's beautiful embrace, but I must make amends with people, the Earth, and God. I will run no longer.
15.
Divorce 04:32
For years you cried your entire weight Enough to push the boat at daybreak Those lonely seas that move and shake Don’t second guess there are no mistakes The brown wall that used to be blue And the palm tree that used to be two Those lonely homes that ache with age And like grass in the yard, please know we grew On the ivory beach all flecked with black Or the desert haven snowy mountain cap I can feel your gaze when I’m upon the stage Let the tears out and we turn the page
16.
PDM 04:38
[Verse 1] What does it mean to be Someone who means something Something that’s in a book A thousand pages in a thousand folds of a mind [Chorus] Oh, Kinno wants to be great, so he cannot hesitate He cannot see his golden form He can not love, he can not be adored By himself, Kinno wants to be great, so he cannot hesitate He cannot see his golden form He wants to love, he wants to love his golden words [Bridge] No more souls on the roads Another flashing angel, silently floating by [Verse 2] What does it mean to see A broken figurine Who seems to look like me A thousand cuts and a thousand reasons why [Chorus] [Outro] It was too late to identify me I saw the room It was too late to observe me I sat by the tiger
17.
Cure 05:16
18.
19.
[Ephemeral Stranger] ね、聞いた? あれが来てる、来てるよ! 素晴らしいニュース - 音楽で向かいに来てる! 大聖堂で声を聴き 裏町で声を聴き 全てが同じだよ Have you heard it? It’s coming, it’s coming! The Good News - It’s coming through music! Hear the voices in the cathedral Hear the voices in the slums It’s all the same…
20.
別記 01:09
We’ve shared a lot of poetry with you tonight - we’d like to thank you for staying til the end of the program. The Advertising Films you viewed this evening are just a small example of what is possible with the human spirit. As these days get darker, and nights get longer, please - be kind to your neighbors. Pick up those that spit in your face, and ask for help whenever you need it. Be proud of yourself, whoever that is.
21.

about

Advertising Films is a ballet that expresses and interprets my introspection on my depression and the COVID-19 pandemic that erased 2+ years from our lives.

It achieves this through creating dream-like soundscapes that the listener passes through like the space between home and work.

Seven short stories titled 'CM' (Japanese acronym for commercial) have been translated to Japanese and voice acted to help communicate my many emotions. Having these stories told in a language most listeners will not understand helps further communicate my feelings of being an 'imposter'.

The album is inspired by the 1985 Ryuichi Sakamoto documentary titled "Tokyo Melody", and home VHS recordings of Japanese commercials made from the late 1970s through the 1990s. Please visit this link to get further understanding of why this period of commercial creation inspired me: www.youtube.com/watch?v=JUSS09IMkDY

Advertising Films is dedicated to Ryuichi Sakamoto. To Kyoju, if you ever read this, thank you for your endless creativity and inspiration to keep me going. You have totally transformed me as a musician and writer.

credits

released October 7, 2022

Generation Lossless - Lyrics, Poetry, Songwriting, Composition, Performance, Recording, Production, and Mixing.
Phantom Bear & Maxolotl - All Japanese Translation and Diction Coaching
Phantom Bear - Voice Acting - Tracks 1, 7, 13
Maxolotl - Voice Acting - Tracks 3, 10, 14, 19
Generation Lossless - Voice Acting - Track 10
Sam Regan - Mastering
Leonardo Guerrero - Album Cover Graphic Design
Generation Lossless - Liminal Photography
Bradley Rann - Portrait Photography
Austin Phipps - Album Title Calligraphy
Henry & Alecia Hampton - Lifetime support in pursuit of self-expression
Mary Gibbons - Future lifetime support in pursuit of self-expression
Heath DeAngelo Nieves - Instilling an admiration of music and teaching how to grow in that endeavor
Ryuichi Sakamoto - Infinite Wisdom and Inspiration

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Generation Lossless Oklahoma City, Oklahoma

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